Why Pre-loved

Create Your Own Look

Make fashion your own! Buying preloved clothing provides more diversity and choice in your wardrobe than the current fashions offered by clothing brands. You will no longer be limited to what is offered in store or online. Enjoy shopping for pieces you can no longer find anywhere else, and you can be assured you won’t see someone in the same outfit that you are wearing.


reclothe me why shop pre-loved

Join The Circular Fashion Movement

2020 saw a surge in demand for preloved clothing. According to US based fashion reseller Thredup, 33 million consumers bought preloved clothing for the first time in 2020. And, of those first-time buyers, 76% plan to increase their spend on preloved clothing in the next 5 years. New York University professor Scott Galloway predicts global sales of preloved clothing will be ‘a bigger business within nine years than fast fashion’. Resale keeps garments out of landfill and displaces carbon needed to make new clothes. Greenpeace estimates that 95% of clothing could be re-worn, recycled or reused. The time is now to be part of this growing movement by choosing to change the way you shop. Preloved is not unloved.


reclothe me why shop pre-loved

Slow Fashion Over Fast Fashion

There has been a 400% increase in clothing production over the last 20 years fueled by the demand for fast fashion, now being churned out at a rate of 80 billion garments per year! The growth in fast fashion has accelerated the fashion season from two seasons per year Spring/Summer and Autumn/Winter to as many as 50-100 micro seasons. This creates an incentive for people to buy more clothes to keep up with the trends. The only way to stop the growth of the fast fashion industry is to slow things down - buy preloved and shop slow fashion.


reclothe me why shop pre-loved

Sustainable Fashion

Experts agree that buying – or even swapping – second-hand clothes is more sustainable than buying brand new. Ali Moore of Love Not Landfill said: “As long as the second-hand clothes we buy replace new buys, they’re definitely more sustainable” The fashion industry makes 80 billion new garments a year and this uses up energy, oil, plants, animal products and water – buying an item secondhand replaces the need to manufacture a new item, reducing its carbon footprint by 82%.

Even making a piece of clothing last just an extra 9 months reduces its carbon, waste and water footprint by up to 30% – it feels like a little thing but it can make a huge difference. Both consigning and purchasing preloved items will help do your part in extending the life-cycle of garments and accessories, thereby reducing your fashion footprint.

The most sustainable clothes are the ones already in your wardrobe (or in someone else’s!).